Armani Campaign for drinking water into 10,000,000 children

Since the turn of the millennium, designers responded to environmental concerns by trying to create a collective voice of conscience within the industry. Given the public enthusiasm for "fast fashion", the high names and art directors look further.

To commemorate World Water Day in March, Giorgio Armani has undertaken to inform the public about the attempt to improve access to safe drinking water, in collaboration with Green Cross International, claiming a second consecutive year the Top Project of UNICEF in America.
"I was always sensitive to environmental issues, especially those having to do with the water element that I love,"

said Armani.
During his career, the maestro of Milan drew inspiration from the water and blue shades of green - and recently collected koutyr January, showing shades of High-tech fabrics, which gave the effect of reflections of the water. The names of the top fragrance also has to do with «acqua», the Italian word for water.
The cooperation of the designers focused on Green International Acqua di Gio and Acqua di Gioia. O Mr. Armani pledged to provide 100 liters of drinking water to children, every time someone buys one or both of the perfumes, during March.

The site acquaforlife-challenge.orgkategrafe progress of the project. At the end of the month, the website said it had "collected enough revenue to UNICEF to 10,000,000 children have access to safe, clean drinking water."
Mr. Armani said that the organization Green Cross is "the Red Cross for the environment." Revenue from collaboration Armani-Green Cross will support the "Exypno water for green schools' initiative in Ghana, where 40% of the population has no access to drinking water. The "Smart Water for green schools" will gradually spread to other countries.
"Where there is water there is life, energy, welfare, an incredible sense of freshness," said Armani. "The water is right for everyone," wrote the white T-shirt to show ready-to-door Armani February. "Water is the basis for everything," said the designer. "Without it, we could not live."

Posted by 9MOHAMED0 on Sunday, May 22, 2011